Solid book promotion is critical in any author’s success, whether you’re getting in-house publicity or sourcing an external company or doing it on your own. In today’s publishing world, authors are expected to do more to get their names out there, grow exposure, and most of all, sell books. I have had my share of publicists over the […]
Part 3 of my ongoing interview with the amazing Julie Schoerke, the founder of JKS Communications, sharing her thoughts on the ins and outs of book promotion and literary publicity. For the Bloodspell campaign, Julie and her team secured television (CBS, LMC-TV) and radio coverage (B96 FM, 99.5 WYCD), traditional print coverage (The Journal News, Westchester Magazine), broad online coverage (Seventeen, Portland […]
Part 2 of my ongoing interview with the fabulous Julie Schoerke, the founder of JKS Communications, sharing her thoughts on the ins and outs of book promotion and literary publicity. For the Bloodspell campaign, Julie and her team secured television (CBS, LMC-TV) and radio coverage (B96 FM, 99.5 WYCD), traditional print coverage (The Journal News, Westchester Magazine), broad online coverage (Seventeen, Portland […]
Solid book promotion is critical to the success of any author’s publishing journey, and this is especially true for debut authors. As a newbie author, you need to build your brand, grow exposure, and most of all, sell books. After all, you’re basically an unknown, and unless you’re a superstar author with your own dedicated in-house […]