So far Avatar has grossed over $1.4 billion dollars worldwide at the box-office making it the 2nd highest grossing film ever. Guess what was number 1? Yep, another James Cameron epic – Titanic, standing at $1.8 billion. Avatar enters its fourth week of being in theaters (initially released on December 18, 2009). The domestic US total was just over $374 million at the box office. A lot of the money on the US side stems from the film being shown in IMAX and the publicity that went along with that. Compared to actual tickets sold for Titanic in 1997, the cost of an IMAX ticket is $16 versus around $7 back then. Fox estimates that 14% of Avatar’s business stems from IMAX 3D showings. I would say that’s probably pretty accurate considering that I saw it twice in IMAX 3D at $16 each time, and yes, I’m probably also going to buy the DVD. I have no doubt that Avatar will go on to beat Titanic as highest grossing film ever.
Sources: BusinessWeek.com, Comingsoon.net